Thursday, April 18, 2024



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GrabFood, the leading online food delivery platform in the Philippines, unveils its first ever GrabKitchen in the country, as well as exclusive food bundles in partnership with 150 merchants to promote more shared food moments.

Grab Philippines Country Marketing Head RJ Cabaluna, Grab Philippines President Brian Cu, and GrabFood Country Head EJ Dela Vega

Food is always better when shared. More than the food and its preparations, meals are made special by the company of our loved ones. A simple meal becomes something extraordinary when shared with others. Food becomes an avenue for sharing meaningful moments that can last forever— stories of little wins and daily struggles, kilig moments, and even heartbreak.

GrabFood Country Head EJ Dela Vega showing guests the seamless experience of ordering through the GrabKitchen Self-Order Kiosk

GrabFood opens first-of-its-kind GrabKitchen in the Philippines GrabFood leads the food industry by introducing its first ever GrabKitchen in the Philippines.
GrabKitchen offers users in a particular geography a variety of curated food selections from one central kitchen. By leveraging data from historical orders to address cuisine gaps, and working with its merchant partners who want to expand their delivery footprint, GrabKitchens bridges consumer demand and availability of food selections. For merchant-partners and MSMEs, GrabKitchen is a cost-efficient way to expand the geographic area they serve and
reach more consumers using technology. Cloud kitchens can also lower their cost of operations by eliminating high capital investments like rental costs, which is one of the most expensive expansion constraints for merchant-partners.
Bringing together some of the most sought-after food brands, and the ability to mix-and-match orders, GrabFood through its GrabKitchen innovation is guaranteed to make group ordering more exciting.

GrabKitchen has an in-store dining capability that offers a unique digital experience through a self-order kiosk

GrabKitchen opens in the Philippines with a branch in Glorietta 2 featuring six merchant- partners such as Omakase, Mister Kabab, 24 Chicken, Recovery Food, and Frank and Dean – all of which do not have a physical store in Makati City, and CoCo Fresh Tea

GrabKitchen was first introduced in Indonesia in 2018 and has since become the largest regional cloud kitchens operator in Southeast Asia. GrabKitchen has over 50 branches in Southeast Asia including Indonesia, Thailand, Vietnam, Singapore, and the Philippines. In the Philippines, GrabFood is looking at expanding to at least four more locations by 2020. More shared food moments with GrabFood
Mindful of the important role that food plays in bringing more shared moments, GrabFood, through its campaign called ‘Masarap ‘pag sama-sama,” offers consumers a more accessible and affordable way to enjoy group dining.